Digital Marketing Updates

Are you a business that has just finished publishing their own website? You have web development and design in check, but wait, there’s more! Don’t forget about your content! Web content is one of the most essential aspects of a business website. It’s the flesh of website while the others are the skeleton. Now, have you checked if your website has enough content? Evaluating it, do you think it is appealing enough? Here are some questions you should ask yourself to know whether you need to outsource web content writing services or not: Do You Have Too Much Writing to Be Done? Content writing isn’t limited to one kind. There’s web writing focused on branding, blogging, social media, and copywriting. You may have knowledge in content writing, but you aren’t going to be an expert in each of them. Hiring a content writer for each field would be a more efficient decision for you. If that’s too tight on your budget, many content writers are versatile enough to be good in each field w...

Paid advertising is one job that most entrepreneurs don’t like to deal with, just like SEO. Even more so if it’s pay-per-click, or PPC for short.   And then there’s Adwords. Oh man, Adwords. Who wants do deal with bidding on keywords, making ad groups, and whatnot? Sure, your business might need it, especially if you need a quick sales boost during peak seasons.  As a wise woman on the Internet once said, “Ain’t nobody got time for that!” So to save yourself the trouble, you went and got yourself a Google AdWords service company to do the work for you.  You probably don’t have the time to research on the latest AdWords happenings, either (your business always comes first!), but that’s what the advertiser is for. Still, it pays to know a little bit about the job you’ve hired them to do, and of course, about what’s been happening in the digital marketing world. So basically, here is the big thing that happened this December: Google Now Lets You Target By P...

Getting leads is hard work. Getting B2B leads is even harder. It’s why most would rather hire a lead generation marketing company to do all the work for them. But wait. Is the team you hired doing the right thing? Is their strategy actually working for your business? If one of their tactics involves social media, then you might need to give it a closer look. According to a chart by Hubspot, the most to least effective digital lead generation methods are as follows, respectively: SEO  email marketing social media blogging PPC Social media ranks in the middle—not that bad, but not that great either. What that means is that it should not be the main strategy of a lead gen team. Yes, it is a very good source of leads, and having a presence certainly helps. But it’s not the be all end all of lead generation. As software creator Crazy Egg states in their blog, The Daily Egg, “First, don’t expect mere social media presence to be a source of leads. Your social media ...

“Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers. That’s basically what Facebook is doing nowadays.” Those were the words that NYC-based non-government, investigative journalist organization ProPublica used to describe a discovery they made last year. After buying an ad on Facebook Business,  the NGO found out that the website allowed advertisers to exclude other races from seeing their ads. Housing advertisers in the United States, in particular, are currently in hot water. As a matter of fact, according to ProPublica, “Ads that exclude people based on race, gender and other sensitive factors are prohibited by federal law in housing and employment.” It should be noted that advertising on Facebook gives you access to a very powerful feature. You can target demographics including: Geographic location Language Age Gender Religion Relationship Status Work Educational Attainmen...

People are always reluctant to believe brands who talk about their own brand. There’s a widespread skepticism against companies because consumers believe they will say anything to get people to buy their product or service. They’re always going to flood people with positive adjectives. That’s why they’re inclined to look at reviews first before taking out some cash. This is where outreach marketing comes in. There are plenty of outreach marketing definitions out there. To put it simply, it means reaching out to people who already love your product or service. You then make them a part of your branding or sales efforts. Ideally, these people are influential in their own circles. But how do you sustain this method? There are three major tips: Gather Good Reviews If you produce high quality products or have excellent services, you have your work cut out for you. All you have to do now is reach out to your loyal customers and ask them to give you a public feedback. There a...

In today’s world, virtually every business has their own website. This makes it more and more difficult to set yourself apart from other businesses in your industry. Aside from a well-designed site, content is an important factor in establishing your individuality as a brand. Just how important is getting quality web writing? Let’s break down four of its vital benefits. Engaging Content Your website’s content is a great avenue for you to express who you are as a company, and your posts should take advantage of that. Apart from the basic grammar checks and proof-read posts, you should also provide posts that actually catch the reader’s attention. They should be catchy enough to make customers see why they should choose you above the competition. Humor, interesting information, a new take on a typically mundane everyday item, these will hold your reader’s attention. This will keep them interested in your brand more than content generated for the purpose of having content. Mo...

For websites looking to enhance their traffic through search engine optimization, quality link building services is one of the go-to methods to achieve more site views and provide better opportunity for conversion. Investing in this practice is definitely a wise step to take. Newer sites who need a way to put their selves out there. Here are other things you’ll want to consider if you’re thinking about getting SEO assistance for your site: It Helps You Build a Reliable Reputation One thing internet users and potential customers value highly today is a site’s reliability. Dozens upon dozens of websites get set up on a daily basis, and a lot of them turn out to be shams that fish information from users. It’s totally understandable. You'll want your business to be a reliable one, and link building helps you achieve this in two ways: First off, it helps you achieve greater domain authority. The more that links to your pages appear on other sites, the more likely it will be...

For the modern-day business, social media marketing has become a staple. Facebook pages are popping up left and right, promoting all kinds of products and services. Some people will even hire a virtual assistant just to manage their Facebook or Instagram accounts. But spreading a brand on social media requires a lot of TLC. One wrong move, a mistake gone unnoticed, and it could spell disaster for your business’s reputation. Here are five big no-nos of marketing on social media:   Posting Exclusively Promotional Content Yes, you made that Facebook page to help your shop gain more traction, but it’s not just a place to make posts of your products. Focusing only on the product will bore people. Social media is also a great venue to provide updates or information about you or what you do. Take this scenario for example: You run a restaurant. Constantly posting nothing but pictures of your food will eventually leave a bad taste (pun unintended) on your followers’ mouths. ...

Social media is the new digital playground for businesses where they get to freely connect with their customers and stand out amongst a vast stream of competitors. You get to reach more people in the most cost efficient ways possible. It’s modern, easy to use, and progress is easier to track. But with every positive comes a negative. Okay, this doesn’t mean that what you think about social media is not true because they are. It’s just that, there are some things that you need to know now if you’re planning to start your business’s social media marketing campaign and if you’re planning to do it on your own. People Don’t Necessarily Read What They Share If you’re on Facebook, Twitter, or maybe even LinkedIn, you’ll find that there are a lot of articles about various topics that get passed around. There are those about celebrities, sports, health, and many other random stuff your online friends found to be amusing enough to share online. With so much sharing going on, you’d thin...

Marketing is like going to college. Yep, I just used it as a metaphor for promoting products, but hear me out. It’s true. You seem Marketing, like college, requires money, no matter how big or small. It also requires work and can be time consuming. But if you do it right, your resources and effort will eventually pay off and help you succeed. College-goers know how useful the internet has been for their studies (and their theses). The same goes for business development. Digital marketing has helped many businesses around the world. One of the effective facets of digital marketing is PPC. Digital marketing firms around the world are offering pay per click advertising services . But what exactly does it do? And more importantly, does it really work? PPC for Businesses Pay per click (PPC) is a type of digital marketing campaign where you have to pay for every time a user clicks your ads. The way it works is pretty simple. Advertisers determine the amount they want to spend on ad...

These days, text posts are just not enough. This applies especially in Facebook business advertising where almost all businesses have their own pages. Aside from using eye-catching images, there is another tool you can incorporate into your marketing material in order to make your marketing materials more engaging – videos. According to a 2017 statistic by Wordstream, 51% of marketing professionals find that video content has the best ROI. 49% of marketers grow revenue faster when they use video materials. With such an impact, the advantages of using video in convincing customers to avail of a service and/or a product is definitely something business owners cannot ignore. Given that, it’s important to note how you can maximize the usage of video in your marketing strategy even in the simplest of ways. Make the Most of Your Visuals Social media users are generally visually-oriented. It has been reported that 82% of users watch Facebook videos without sound. It is therefore i...

Facebook is evidently the most widely used social media platform out there, and may be where majority of the people on the internet go. This makes Facebook paid advertising a market opportunity every business should not miss. Facebook marketing campaigns can exponentially boost a business’ online presence in a number of different ways.     Here are some of the important ones below: It Increases Brand Awareness It’s an obvious fact that almost everyone’s on Facebook these days. Facebook has billions of users and the numbers are growing day by day. Imagine getting your brand out there for everyone to see, and it isn’t even that difficult because one share can go a long way. With Facebook paid advertising, you can reach a large number of audience in a short time. You can even keep doing it if you have the budget for it. It’s that simple and easy. It Is Targeted Facebook paid advertising is conveniently featured so that will allow you to be able to target a sp...

So, you hired a pro to handle your online customer support . It’s understandable. Dealing with customers over the Internet is something that many in the business world have to face every day. It’s not the comfiest job in the world, which is why many would rather source out this kind of work. But the battle is not over. It never is, to be honest. Just because you’ve handed your customer service worries to a VA doesn’t mean you can rest THAT easy now . You still have to work together. Perhaps closer than you thought. You see, customer support is not just all “Talk to angry customer A, Solve customer B’s problem even if it’s common sense,” it’s also a way for us to build our brand, and we all know that branding is how people perceive us—such as our logo, our product, and more importantly, our personality. That personality is shaped by how we interact with our customers, and how we respond to their problems. And with another person at the helm taking care of that aspect of the co...

It’s rare nowadays for a business to not have its own website. With professional web designers getting hired left and right, it can almost be considered an essential for businesses to have an online outlet for displaying their services and/or taking care of transactions. Aside from its functionality, a big factor that dictates the reception of a site is its look. More than simple superficiality, a website’s design actually has a huge influence on whether it will be a hit or miss with potential customers. Navigation Your website should be easy to explore. Its navigation-friendliness encourages the customer to look around your site, allowing you to display your products or services and all the more increasing the chances of a transactions being made.  It will also help assure your customer that your site is legitimate and that you’re a reliable partner who can provide their needs, effectively building trust and making them more likely to come back to your business in the f...

Pay per click advertising is more than complicated than it sounds. A lot goes into making sure that a potential customer stumbles upon and clicks that PPC ad. Their reaching that ad is just as important as the ad itself, which is why search engine optimization teams and PPC campaign management teams are two factors business owners should not scrimp on; their work helps to ensure an ad’s visibility and the ultimate success of the whole campaign. With lots of small and medium businesses using PPC advertising, an ad can easily drown in a sea of results, but if it is utilized properly, provided that it is paired with proper social media management and quality copy, getting that ad out there will not be a problem. How They Help You They Help You Gain Traffic To get people to look at what you have to offer, you have to get them to your site first, aka, gain traffic. SEO is all about helping you gain that traffic, come in the search engine optimization team. They do this by creating ...

The yellow pages used to be the go-to directory of people looking for, say, secondhand appliances or a good plumbing service. Businesses and service providers, in turn, saw this as the place to tell the world about themselves. But this was before the advent of the digital age, and the yellow pages have since been replaced by Google search. Consequently, placing ad listings on the yellow pages has been replaced by Google ads. With this, search engine marketing agencies are now focusing on helping clients launch Google AdWords campaigns . As with everything that rises, however, search engine marketing, some have argued, is now dying, while others say otherwise, that SEM is still a flourishing industry, which leads a lot of interested entrepreneurs to be unnecessarily wary in deciding whether or not they should give search engine marketing a go. Why You Shouldn’t Be Scared Statistics Rather than base off of hearsay, statistics should be the setting off point for any considerat...

Facebook is undoubtedly a powerful tool for marketing in this day. That's why many digital marketing firms offer Facebook ad campaigns . It's affordable and all the while effective in spreading word of your brand out there. So there's really no reason for you not to include it in your business's arsenal. You cannot begin your ad campaign on Facebook simply by yourself. You need help from experts.  But in order to make your campaign successful, it's imperative that you find a digital marketing firm that can best represent your business. Here Is a Guide That Will Help You Select the Right One: Research the Firms The world of business is not all pure and honest. It can show its cruelty to those who are naïve and inexperienced. That’s why you need to thoroughly study agencies you will be partnering with. If you are not careful, the digital marketing firm you choose might give bad quality Facebook ad campaigns and harm your business’s reputation. Listen to t...

You may be interested in building a website for your company. You’re ready to hire the necessary experts to help you, but you’re not exactly sure where, or with whom, to start. In just the building or your website, there are only two kinds things you’re going to need – website content writers and website development services. Two things greatly affect a website’s impact – what can be found on the website and how the website looks and functions, basically, form and content. This can be an overwhelming expectation for business owners, a lot of whom have little to no experience in producing such things. Fortunately, website content writers and website developers are there to assist business in developing their websites. Businesses hire these website content writers and website developers all the time, but what exactly do their jobs entail that the success of their clients’ websites depends greatly on what they produce? A lot of the content found on websites are rarely produced by...

Social media is a powerful tool in amplifying your company’s presence in the market. However, using it as a medium can be a bit tricky as it won’t always lead to success. Before diving into a project, you should always begin with a plan. The same goes for social media strategies. You should start by creating a statement that summarizes what your social media marketing strategy is all about. This is a very important step that should never be skipped as it will be the foundation of your social media strategy. Goals and objectives tell you where your strategy is heading. What was the purpose for this social media optimization ? How can this strategy affect your company’s progress and not just your social media presence? In order to make effective goals and objectives, they should be aligned with the company’s overall goals and values. They should also follow the SMART criteria (specific, measurable, attainable, relevant, and time-based ). For example, if you have a limited time-frame ...

Have you ever imagined the Internet as some alternate dimension? It’s like a big, sprawling city with commercial, industrial, and residential areas. There are nicer parts and there are seedier parts (ever heard of the Deep Web?). There are districts that are highly populated, and there are places that barely have anybody in them. Think of your website as your own building or house in the online world. Some websites are big and fancy, like those mansions that rich people and celebrities have. Some websites are small and simple. Some don’t have their own websites, but settle with their social media profiles. It’s kind of like condominium or apartment living, in a way. Or you could liken it to your own stall in a mall. What does that make the people who conceptualize and create these “online buildings”? Don’t web designers and developers seem awfully familiar to architects and engineers? Architects and engineers work hand in hand in the design and construction of buildings. Sometime...

Did you know that according to ancient Chinese beliefs, the universe is made up of five basic elements? Old China used to think that everything in the world they knew were compounds of Fire, Earth, Water, Metal, and Wood. Greeks instead say that Fire, Earth,Water, and Air were these elements. Either way, many ancient cultures held the belief that the world had four or five main components. Time marched on, and soon modern science rendered these views obsolete and replaced them with the periodic table of elements. Fire and Water became Helium and Hydrogen, so on and so forth. But I digress. The point of the matter is, we humans love to categorize anything and everything. We like to break them down to the basics. People want their essentials before they go any further. We even have the elements of art, of music, of literature, and many more others. Even with online marketing, we have to know the basic elements before we can create a campaign that has a shot at being successful. Just like...