Lead Generation 101
Lead generation marketing is the action or process of identifying and cultivating potential customers for a business's products or services. Digital marketing companies run every lead generation campaign to get the word out there to consumers about the companies that they work with. Photo Credit: studio98.com Sales, Marketing, and Investor Leads Sales leads are typically generated on the basis of demographic criteria such as income, age, household income, psychographic, etc. Marketing leads are brand-specific leads produced for an individual advertiser offer. Investor leads are technically a subcategory of sales leads. An investor lead is the identification of a person or entity potentially interested in engaging in investment and symbolizes the first stage of an investment sales process. Who Needs Lead Generation? Trick question, all businesses need lead generation. Even corporate giants like Google make use of lead generation. Did you notice that aside banner po...