Digital Marketing Updates

“Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers. That’s basically what Facebook is doing nowadays.” Those were the words that NYC-based non-government, investigative journalist organization ProPublica used to describe a discovery they made last year. After buying an ad on Facebook Business,  the NGO found out that the website allowed advertisers to exclude other races from seeing their ads. Housing advertisers in the United States, in particular, are currently in hot water. As a matter of fact, according to ProPublica, “Ads that exclude people based on race, gender and other sensitive factors are prohibited by federal law in housing and employment.” It should be noted that advertising on Facebook gives you access to a very powerful feature. You can target demographics including: Geographic location Language Age Gender Religion Relationship Status Work Educational Attainmen...

People are always reluctant to believe brands who talk about their own brand. There’s a widespread skepticism against companies because consumers believe they will say anything to get people to buy their product or service. They’re always going to flood people with positive adjectives. That’s why they’re inclined to look at reviews first before taking out some cash. This is where outreach marketing comes in. There are plenty of outreach marketing definitions out there. To put it simply, it means reaching out to people who already love your product or service. You then make them a part of your branding or sales efforts. Ideally, these people are influential in their own circles. But how do you sustain this method? There are three major tips: Gather Good Reviews If you produce high quality products or have excellent services, you have your work cut out for you. All you have to do now is reach out to your loyal customers and ask them to give you a public feedback. There a...

In today’s world, virtually every business has their own website. This makes it more and more difficult to set yourself apart from other businesses in your industry. Aside from a well-designed site, content is an important factor in establishing your individuality as a brand. Just how important is getting quality web writing? Let’s break down four of its vital benefits. Engaging Content Your website’s content is a great avenue for you to express who you are as a company, and your posts should take advantage of that. Apart from the basic grammar checks and proof-read posts, you should also provide posts that actually catch the reader’s attention. They should be catchy enough to make customers see why they should choose you above the competition. Humor, interesting information, a new take on a typically mundane everyday item, these will hold your reader’s attention. This will keep them interested in your brand more than content generated for the purpose of having content. Mo...

For websites looking to enhance their traffic through search engine optimization, quality link building services is one of the go-to methods to achieve more site views and provide better opportunity for conversion. Investing in this practice is definitely a wise step to take. Newer sites who need a way to put their selves out there. Here are other things you’ll want to consider if you’re thinking about getting SEO assistance for your site: It Helps You Build a Reliable Reputation One thing internet users and potential customers value highly today is a site’s reliability. Dozens upon dozens of websites get set up on a daily basis, and a lot of them turn out to be shams that fish information from users. It’s totally understandable. You'll want your business to be a reliable one, and link building helps you achieve this in two ways: First off, it helps you achieve greater domain authority. The more that links to your pages appear on other sites, the more likely it will be...