Digital Marketing Updates

The younger generations have always held a significant impact when it comes to spending and market changes, and today’s younger generation, popularly referred to as “millennials” also retain that same hold. With 21% of consumer discretionary purchases being made up of the millennial market, businesses would no doubt want to reach them on the platform that they enjoy best – Facebook. And the best way to make the most of the platform is to utilize the ever popular Facebook ads service . So how should you reach one of the biggest, most influential markets through ads on the widest social media platform? Here are some pointers. Show Your Cause When it comes to your ad’s copy, reflecting your brand’s vision or cause is a great millennial customer driver. This marketing generation is one that places great importance on supporting brands that identify with their own personal cause. A reported 37% even says they’re willing to pay more for products or services of brands that support t...

Forget what your peers said about Facebook. A hundred newer, trendier social media platforms could rise but you can’t deny Facebook’s strength and growing profitability. In fact, you’d be surprised by the good return on investment from Facebook business advertising . Here are 4 reasons (and tips!) you should try your hand on Facebook advertising 1. Targeted Ads Help You Market to the Right Audience There are over two billion monthly active users on Facebook. Suffice to say, that’s enough to find your market. What’s more, Facebook has great tools to help you create targeted ads, which can help your business market to the right audience. The reason Facebook is able to advertise to the right demographic is because—surprise—it has everyone’s information. Facebook has your name, location, interests, age, gender—categories that can help marketers know what kinds of content would be appropriate to advertise. You can use this to your business’ advantage. One method is through geo-tar...