Digital Marketing Updates

There’s no denying that Netflix is one of the most successful websites on the internet right now. That’s partly due to their quality content, timely brand identity (binge-streaming is the new channel surfing), and their marketing team, whose specific attention to detail has paved the way for 118 million subscribers worldwide. Netflix’s secret? Their excellent web page development that includes a button with the phrase: “join free for a month”. It’s an excellent strategy—using a CTA button that’s simple but enough to make your website or ad campaign stand out from the standard invite to “sign up now”. How much you get creative with your copy and CTA button matters, because they can help your intended customers decide what course of action you want them to take. Whether you’re looking to secure leads, gain conversions, or attract more traffic to your website, your CTA button can make or break your ad campaign or website. In this article, we’ll talk about how to craft the perfect ...

There are many tips for getting your lead generation marketing right. One of the ways to get there is to have a strong SEO strategy. SEO is one of the best methods for driving traffic to your website and even gain leads. If your strategy has holes in it, your website and lead generation strategy could be in trouble. Don’t let your website fall behind! Play by the search engines’ favour, and avoid these common mistakes by SEO marketers. 1. Lacking a Keyword Strategy Keywords are the foundation of search engine optimization. Without proper keyword research or even a strategy, you could be setting up your website for invisibility. Other than that, your website could be practically empty without having a planned set of keywords. What will your blog posts be about? What will your content contain? Of course, you can’t throw in random keywords either. Proper research, practice, or even getting a little bit of help from experts can help you create a powerful strategy. 2. Neglecting Se...

We all know how important on-page link building can be for your SEO efforts. But there are other ways to improve your online presence. While it may take more effort and patience to see results, it’s definitely worth it. Off-page link building is any action or strategy to leverage your ranking on the search engine results. On-page vs. Off-page Link Building On-page link building are actions performed on your site, while off-page are anywhere outside it. With off-page link building, you have less control over the results. You have to carefully choose the pages and people you request backlinks for. Off-page link building sounds tricky and risky. Is it worth investing time and effort into it? Definitely. Getting backlinks from high quality and popular websites can earn you the traffic you need. Moreover, since you are not limited within your website, you can extend beyond any platform on the internet to promote yourself. Here are some examples of what you can do: Creating and...