The Secret to Conversions on Facebook
There’s no denying that Netflix is one of the most successful websites on the internet right now. That’s partly due to their quality content, timely brand identity (binge-streaming is the new channel surfing), and their marketing team, whose specific attention to detail has paved the way for 118 million subscribers worldwide. Netflix’s secret? Their excellent web page development that includes a button with the phrase: “join free for a month”.
It’s an excellent strategy—using a CTA button that’s simple but enough to make your website or ad campaign stand out from the standard invite to “sign up now”. How much you get creative with your copy and CTA button matters, because they can help your intended customers decide what course of action you want them to take.
Whether you’re looking to secure leads, gain conversions, or attract more traffic to your website, your CTA button can make or break your ad campaign or website. In this article, we’ll talk about how to craft the perfect copy and the accompanying CTA button on your Facebook ads, as well as other strategies to help your ad campaign succeed.
Social proof is the notion that people’s purchasing behavior is influenced by others’ purchasing behavior. Small businesses can leverage the power of their testimonials, because it gives their brand more credibility, earns better SEO, and forms a better reputation for their brand as one who cares about their clients.
Facebook allows a limited character count for their ads, which means you have one shot at including social proof on your ads. One example of this is Hootsuite’s lead ad that says, “Join 16 million professionals on the most widely used social media management platform in the world”. By phrasing it this way, Hootsuite tells you immediately that 16 million people use their service. People are more likely to purchase when they know others have good experiences with your brand.
People more likely feel the need to act immediately when they are given a deadline. But it’s important to note that any kind of message that screams urgency won’t work unless you’re able to really capture your audience’s attention and give them a feeling that they need your products or services.
It sucks to just tell your audience to “buy now”. Let them know how instantly the product or service will disappear. For example, you could include an expiry date for your services’ offers in your copy. That way, people who are really interested will purchase fast.
Get creative with your CTA button. You could write, “get 15% off” or “get my PDF” if you’re providing your customers an incentive.
One example of this is a company selling women’s clothes, in which the dress in the ad could not be found anywhere in the website. Anyone who clicks on the ad may become disinterested in your website not just in that moment they click your CTA button, but also maybe indefinitely.
The great thing about any Facebook ad campaign is that you can employ strategies on a range of ad types, and when done right, targeting your intended audiences give your brand more conversions. With lead ads, it depends on how well you phrase your copy, the consistency of your ad to your entire branding, what you can offer your customers, and how you can get them to act. Getting creative with your copy and CTA buttons can make or break your ad campaigns.
It’s an excellent strategy—using a CTA button that’s simple but enough to make your website or ad campaign stand out from the standard invite to “sign up now”. How much you get creative with your copy and CTA button matters, because they can help your intended customers decide what course of action you want them to take.
Whether you’re looking to secure leads, gain conversions, or attract more traffic to your website, your CTA button can make or break your ad campaign or website. In this article, we’ll talk about how to craft the perfect copy and the accompanying CTA button on your Facebook ads, as well as other strategies to help your ad campaign succeed.
1. Persuade Your Audience by Adding Social Proof on Your Ads
People have come to distrust ads, and are more unlikely to risk spending their money on things they deem not worth the purchase. One of the ways you can persuade your audience is by adding social proof on your ads.Social proof is the notion that people’s purchasing behavior is influenced by others’ purchasing behavior. Small businesses can leverage the power of their testimonials, because it gives their brand more credibility, earns better SEO, and forms a better reputation for their brand as one who cares about their clients.
Facebook allows a limited character count for their ads, which means you have one shot at including social proof on your ads. One example of this is Hootsuite’s lead ad that says, “Join 16 million professionals on the most widely used social media management platform in the world”. By phrasing it this way, Hootsuite tells you immediately that 16 million people use their service. People are more likely to purchase when they know others have good experiences with your brand.
2. Add a Sense of Urgency on Your Ads
People more likely feel the need to act immediately when they are given a deadline. But it’s important to note that any kind of message that screams urgency won’t work unless you’re able to really capture your audience’s attention and give them a feeling that they need your products or services.It sucks to just tell your audience to “buy now”. Let them know how instantly the product or service will disappear. For example, you could include an expiry date for your services’ offers in your copy. That way, people who are really interested will purchase fast.
Get creative with your CTA button. You could write, “get 15% off” or “get my PDF” if you’re providing your customers an incentive.
3. Be Consistent in Your Ads
Customers who spot something they like on your ads, whether it be the photo you used, the copy, or maybe even an incentive you might have included, will want to get what they came for. So if you’re offering a 15 per cent discount that let your customers click on your CTA button, give them that 15 per cent off.One example of this is a company selling women’s clothes, in which the dress in the ad could not be found anywhere in the website. Anyone who clicks on the ad may become disinterested in your website not just in that moment they click your CTA button, but also maybe indefinitely.
Remember: the goal is to gain conversions and hopefully build brand loyalty. Your ads could make or break this deal, so give your customers what they came for.
The great thing about any Facebook ad campaign is that you can employ strategies on a range of ad types, and when done right, targeting your intended audiences give your brand more conversions. With lead ads, it depends on how well you phrase your copy, the consistency of your ad to your entire branding, what you can offer your customers, and how you can get them to act. Getting creative with your copy and CTA buttons can make or break your ad campaigns.
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