Digital Marketing Updates

For the modern-day business, social media marketing has become a staple. Facebook pages are popping up left and right, promoting all kinds of products and services. Some people will even hire a virtual assistant just to manage their Facebook or Instagram accounts. But spreading a brand on social media requires a lot of TLC. One wrong move, a mistake gone unnoticed, and it could spell disaster for your business’s reputation. Here are five big no-nos of marketing on social media:   Posting Exclusively Promotional Content Yes, you made that Facebook page to help your shop gain more traction, but it’s not just a place to make posts of your products. Focusing only on the product will bore people. Social media is also a great venue to provide updates or information about you or what you do. Take this scenario for example: You run a restaurant. Constantly posting nothing but pictures of your food will eventually leave a bad taste (pun unintended) on your followers’ mouths. ...

Social media is the new digital playground for businesses where they get to freely connect with their customers and stand out amongst a vast stream of competitors. You get to reach more people in the most cost efficient ways possible. It’s modern, easy to use, and progress is easier to track. But with every positive comes a negative. Okay, this doesn’t mean that what you think about social media is not true because they are. It’s just that, there are some things that you need to know now if you’re planning to start your business’s social media marketing campaign and if you’re planning to do it on your own. People Don’t Necessarily Read What They Share If you’re on Facebook, Twitter, or maybe even LinkedIn, you’ll find that there are a lot of articles about various topics that get passed around. There are those about celebrities, sports, health, and many other random stuff your online friends found to be amusing enough to share online. With so much sharing going on, you’d thin...

Marketing is like going to college. Yep, I just used it as a metaphor for promoting products, but hear me out. It’s true. You seem Marketing, like college, requires money, no matter how big or small. It also requires work and can be time consuming. But if you do it right, your resources and effort will eventually pay off and help you succeed. College-goers know how useful the internet has been for their studies (and their theses). The same goes for business development. Digital marketing has helped many businesses around the world. One of the effective facets of digital marketing is PPC. Digital marketing firms around the world are offering pay per click advertising services . But what exactly does it do? And more importantly, does it really work? PPC for Businesses Pay per click (PPC) is a type of digital marketing campaign where you have to pay for every time a user clicks your ads. The way it works is pretty simple. Advertisers determine the amount they want to spend on ad...

These days, text posts are just not enough. This applies especially in Facebook business advertising where almost all businesses have their own pages. Aside from using eye-catching images, there is another tool you can incorporate into your marketing material in order to make your marketing materials more engaging – videos. According to a 2017 statistic by Wordstream, 51% of marketing professionals find that video content has the best ROI. 49% of marketers grow revenue faster when they use video materials. With such an impact, the advantages of using video in convincing customers to avail of a service and/or a product is definitely something business owners cannot ignore. Given that, it’s important to note how you can maximize the usage of video in your marketing strategy even in the simplest of ways. Make the Most of Your Visuals Social media users are generally visually-oriented. It has been reported that 82% of users watch Facebook videos without sound. It is therefore i...