Simple Tips to Help Boost Your Video Marketing Game


These days, text posts are just not enough. This applies especially in Facebook business advertising where almost all businesses have their own pages. Aside from using eye-catching images, there is another tool you can incorporate into your marketing material in order to make your marketing materials more engaging – videos.

According to a 2017 statistic by Wordstream, 51% of marketing professionals find that video content has the best ROI. 49% of marketers grow revenue faster when they use video materials. With such an impact, the advantages of using video in convincing customers to avail of a service and/or a product is definitely something business owners cannot ignore.
Given that, it’s important to note how you can maximize the usage of video in your marketing strategy even in the simplest of ways.

Make the Most of Your Visuals

Social media users are generally visually-oriented. It has been reported that 82% of users watch Facebook videos without sound. It is therefore important to make sure that you’re able to grab and keep their attention with the images and text you use.

Make sure to use clips and images that are nice to look at and/or demonstrate upon first viewing what point of the video is. If there is any explanation going on, make sure to use subtitles or graphics. This is to provide users with a simplified explanation of what’s being talked about in the video.

If the user understands what’s going in the video, they’re more likely to stay to finish the whole video or at least to evaluate whether they may be interested in watching the video in full with the audio on.

Be Specific With Your Goal

According to video marketing and social media experts, videos should be created with specific purposes in mind. And for different purposes, there should be different videos intended. From the very beginning of planning your video, it’s best to have your specific intended audience in mind and plan it according to that audience.

If you want to promote a service, then focus on making your video clear on that. If your video wishes to encourage the younger market, then make sure you plan your video’s visuals, dialogue, pacing, etc. in accordance to what works with said audience.

Few things are more off-putting than videos that don’t seem to have a clear point and clear voice.

Keep It Short and Sweet

This is the most important factor to keep in mind when going about your video marketing planning. With the audiences having such a limited attention span, you have to be able to get their attention as quickly as within the first 8.25 seconds.

Given such a small amount of time to grab viewer attention, remember to be concise with your video. Don’t beat around the bush and just say what it’s about and what your point about the subject matter is, and most importantly, do it in an interesting way.

Don’t Forget to Experiment

As with everything else, you cannot learn more about what does and doesn’t work unless you do some testing. Say, for this week you put out an informational video, then next week an instructional video (if applicable), then the following week put out a plainly humorous video (still in relation to your business of course).

In doing so you’ll be able to gauge which kind of video works best in drawing in attention. Additionally, don’t forget to experiment on posting times and posting venues, as well.

The benefits of video marketing in making your business presence and personality shine through is undeniable. With these tips, your first step into video marketing and boosting your business’s online presence should be easier and, with the right digital marketing service, should help your business flourish overall.

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