Facebook Isn’t Dead: Why Facebook Advertising Is Extremely Profitable
Forget what your peers said about Facebook. A hundred newer, trendier social media platforms could rise but you can’t deny Facebook’s strength and growing profitability. In fact, you’d be surprised by the good return on investment from Facebook business advertising.
There are over two billion monthly active users on Facebook. Suffice to say, that’s enough to find your market. What’s more, Facebook has great tools to help you create targeted ads, which can help your business market to the right audience.
The reason Facebook is able to advertise to the right demographic is because—surprise—it has everyone’s information. Facebook has your name, location, interests, age, gender—categories that can help marketers know what kinds of content would be appropriate to advertise.
You can use this to your business’ advantage. One method is through geo-targeting. Geo-targeting works by letting relevant ads appear in a certain area. For example, if you want to advertise your restaurant to people nearby or people who live in the same area, you can use geo-targeting. The result is a relevant, timely, well-targeted ad for customers.
And while we’re on the subject of non-intrusive ads…
You’d be surprised, but Facebook ads actually take many different forms. There are ads found in the news feed on desktop, in the news feed on mobile, in the right-hand sidebar on desktop, in the audience network on mobile, and on Instagram, found in the news feed on both mobile and on desktop.
They don’t look like ads either. They’re made to look like normal posts, so you can either scroll pass them, or you can read them like when you come across any other post.
Incorporate videos into your ads. As video posts are very common in Facebook, your ad can easily engage more consumers especially when done right. The goal is to be non-disruptive and engaging so customers can build a relationship with your brand. A quality three minute video can capture users and even reach wider audiences if the video is shared enough times.
One method is mixing content marketing with Facebook advertising. For example, when you publish a blog post, you can share it on Facebook to get a higher click rate.
There you have it. Facebook is not dead; don’t let people tell you otherwise. If you need more help with your Facebook advertising, we know a lot of talented digital marketing specialists who can help you with your next strategies.
Here are 4 reasons (and tips!) you should try your hand on Facebook advertising
1. Targeted Ads Help You Market to the Right Audience
There are over two billion monthly active users on Facebook. Suffice to say, that’s enough to find your market. What’s more, Facebook has great tools to help you create targeted ads, which can help your business market to the right audience.The reason Facebook is able to advertise to the right demographic is because—surprise—it has everyone’s information. Facebook has your name, location, interests, age, gender—categories that can help marketers know what kinds of content would be appropriate to advertise.
You can use this to your business’ advantage. One method is through geo-targeting. Geo-targeting works by letting relevant ads appear in a certain area. For example, if you want to advertise your restaurant to people nearby or people who live in the same area, you can use geo-targeting. The result is a relevant, timely, well-targeted ad for customers.
2. Ads Are Not Intrusive
When you watch YouTube videos, sometimes ads appear five seconds before your video starts. Some ads are skippable (but only after five seconds), while others aren’t. It almost feels like users are being forced to sit through an entire ad before getting the content they came for. Unlike YouTube ads, Facebook does not force ads to appear out of nowhere. This is a tactic to keep users from a seamless, non-disruptive experience.And while we’re on the subject of non-intrusive ads…
3. Ads Disguise Themselves Among Facebook
You’d be surprised, but Facebook ads actually take many different forms. There are ads found in the news feed on desktop, in the news feed on mobile, in the right-hand sidebar on desktop, in the audience network on mobile, and on Instagram, found in the news feed on both mobile and on desktop.
They don’t look like ads either. They’re made to look like normal posts, so you can either scroll pass them, or you can read them like when you come across any other post.
Incorporate videos into your ads. As video posts are very common in Facebook, your ad can easily engage more consumers especially when done right. The goal is to be non-disruptive and engaging so customers can build a relationship with your brand. A quality three minute video can capture users and even reach wider audiences if the video is shared enough times.
4. Different Types of Ads Grants More Exposure and Higher ROI
Pay-per-click or PPC is when you pay every time someone clicks your ads. They say a great Facebook advertising strategy uses more than one PPC strategy. There are different ad placements in the Ads Manager on Facebook, and you can try any method to mix up your strategy.One method is mixing content marketing with Facebook advertising. For example, when you publish a blog post, you can share it on Facebook to get a higher click rate.
There you have it. Facebook is not dead; don’t let people tell you otherwise. If you need more help with your Facebook advertising, we know a lot of talented digital marketing specialists who can help you with your next strategies.
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