Should You Go for Search Engine Marketing?
The yellow pages used to be the go-to directory of people looking for, say, secondhand appliances or a good plumbing service. Businesses and service providers, in turn, saw this as the place to tell the world about themselves. But this was before the advent of the digital age, and the yellow pages have since been replaced by Google search. Consequently, placing ad listings on the yellow pages has been replaced by Google ads. With this, search engine marketing agencies are now focusing on helping clients launch Google AdWords campaigns.
As with everything that rises, however, search engine marketing, some have argued, is now dying, while others say otherwise, that SEM is still a flourishing industry, which leads a lot of interested entrepreneurs to be unnecessarily wary in deciding whether or not they should give search engine marketing a go.
In a statistic cited by Search Engine Land, it appears that spending on Google AdWords increased by 21% within the first quarter of this year.
More importantly, it’s to be noted that 93% percent of online experiences begin with search engines, and the most popular of these search engines is the almighty Google, garnering 92% of search engine traffic in 2010.
In a collaborative study by Shop.org and Forrester Research, it showed that it actually does. 85% of the surveyed retailers reported that they found search engine marketing was the tool that drove them the most customer traffic.
Marketing Today reports that in one study, 63.9% of participants (aka potential customers) chose to go directly to a search engine rather than go to consumer review sites, e-commerce sites, manufacturer’s sites, and industry portals to find whatever they’re looking for.
With its effectiveness established, we now go back to question of whether it’s right for your business.
Even for smaller businesses, giving search engine marketing a go can be a good idea, given of course, that there’s adequate funding allocated for it. While a lot of SEM options are available, Google AdWords is the best bet for gaining traffic and establishing a competing presence against bigger companies.
SEM can be quite intimidating, so hiring an expert to handle all the technological aspects can make things run a whole lot smoother. You can work with them and integrate those technological aspects into the marketing direction your company’s going for.
If you’re worried about the cost, rest assured that while getting a good agency may be quite costly, it’s going to benefit your company in the long run. If you look extra carefully, you may even get lucky and find a SEM agency that offers quality for a friendlier price.
Businesses shouldn’t be afraid of search engine marketing. Its potency is proven and its cost will eventually show to be a good investment. Go find that search engine marketing agency and get your campaign started today.
As with everything that rises, however, search engine marketing, some have argued, is now dying, while others say otherwise, that SEM is still a flourishing industry, which leads a lot of interested entrepreneurs to be unnecessarily wary in deciding whether or not they should give search engine marketing a go.
Why You Shouldn’t Be Scared
Statistics
Rather than base off of hearsay, statistics should be the setting off point for any consideration as to whether SEM should be abandoned or if there should be renewed hope in it (and whether a business will use it).In a statistic cited by Search Engine Land, it appears that spending on Google AdWords increased by 21% within the first quarter of this year.
More importantly, it’s to be noted that 93% percent of online experiences begin with search engines, and the most popular of these search engines is the almighty Google, garnering 92% of search engine traffic in 2010.
Effectivity
With the statistics out there, it’s time to talk about the actual effectiveness of search engine marketing as a method itself, does it really work?In a collaborative study by Shop.org and Forrester Research, it showed that it actually does. 85% of the surveyed retailers reported that they found search engine marketing was the tool that drove them the most customer traffic.
Marketing Today reports that in one study, 63.9% of participants (aka potential customers) chose to go directly to a search engine rather than go to consumer review sites, e-commerce sites, manufacturer’s sites, and industry portals to find whatever they’re looking for.
What About It, Now?
The numbers and reports are clear, search engine marketing is effective in getting customers to see your site, and more importantly, visit it, all on the road to buying the product or availing the service.With its effectiveness established, we now go back to question of whether it’s right for your business.
Even for smaller businesses, giving search engine marketing a go can be a good idea, given of course, that there’s adequate funding allocated for it. While a lot of SEM options are available, Google AdWords is the best bet for gaining traffic and establishing a competing presence against bigger companies.
SEM Agencies
SEM can be quite intimidating, so hiring an expert to handle all the technological aspects can make things run a whole lot smoother. You can work with them and integrate those technological aspects into the marketing direction your company’s going for.
If you’re worried about the cost, rest assured that while getting a good agency may be quite costly, it’s going to benefit your company in the long run. If you look extra carefully, you may even get lucky and find a SEM agency that offers quality for a friendlier price.
Businesses shouldn’t be afraid of search engine marketing. Its potency is proven and its cost will eventually show to be a good investment. Go find that search engine marketing agency and get your campaign started today.
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