Google Adwords’ Got Something New

Paid advertising is one job that most entrepreneurs don’t like to deal with, just like SEO. Even more so if it’s pay-per-click, or PPC for short.  

And then there’s Adwords.

Oh man, Adwords.

Who wants do deal with bidding on keywords, making ad groups, and whatnot? Sure, your business might need it, especially if you need a quick sales boost during peak seasons.  As a wise woman on the Internet once said, “Ain’t nobody got time for that!”

So to save yourself the trouble, you went and got yourself a Google AdWords service company to do the work for you. 

You probably don’t have the time to research on the latest AdWords happenings, either (your business always comes first!), but that’s what the advertiser is for. Still, it pays to know a little bit about the job you’ve hired them to do, and of course, about what’s been happening in the digital marketing world.

So basically, here is the big thing that happened this December:

Google Now Lets You Target By Phone Number And Mailing Address

Let’s say you’ve got an established list of leads. You’ll want to target them more in advertising campaigns, right? Previously, advertisers could only utilize email addresses with Google’s Customer Match feature. That, and they could also only target people by demographics, interests, those sorts of things. While helpful, frankly, it’s not that precise at getting to the right people.

You see, there’s a slight problem with relying solely on emails for targeting. The email address that the lead gave to you may not always be the same as the one that they have on their Google accounts, which  means that even though you’ve gotten a lot of leads, a lot of them are probably wasted in the end.

With these new targeting features, Google can now match phone and addresses with the data that users give in their Google accounts. This means you can now target the exact people that you were aiming for in the first place (Granted, of course, that you do have the same info that Google has). And since they’re already leads, and more than legitimate ones at that, it’s now only a matter of time before they buy from your business.

Do you want to have the latest features applied to your AdWords campaign? Make sure that the virtual assistant service company you hired for the job is updated on the latest digital marketing news. If you find yourself knowing more than they do, time to ring those warning bells and look for somebody else!