How To Sell Your Game on Facebook

With home quarantine and social/physical distancing prioritized during this pandemic crisis, remote forms of entertainment (like Netflix and internet videos) are seeing a boom in productivity. This includes the game development industry.

Being at home with your phone and/or computer is probably the safest way to have fun, and providing great games to your potential customers can give your company the big break it needs. But with so much competition, do you have what it takes to win the game? (Pun intended!)

Here are some Facebook marketing campaign strategies from Facebook itself to help you sell your game well on the world’s biggest social media platform.


Cultivate your user base

What’s the easiest way to grow your gaming base on Facebook? By offering them a trial through the social media app and then sending them straight to the download button.

If you have noticed, game developers make the funniest, weirdest, and most challenging game or app trials on Facebook to entice their future users. Once you concoct the perfect mix for your trial, your target audience will most likely click download to enjoy the entire game on their smartphones.

Find your people

Just like movies and music, games have genres. A particular genre has a particular audience too, so as a game developer slash marketer, you need to make use of Facebook’s Lookalike Audiences.

What is Lookalike Audiences? This is Facebook’s process to find and target people that might like your game based on their interests and activity. This feature allows you to target and retarget the perfect audience for your game.

Revenue$

Well all dream to be financially successful online. Once you cultivated a user base and found the right audience to your game, you can now introduce purchases and in-game products to your customers. Make sure that you put reasonable prices for your in-game products to keep your audience loyal and happy.


Are you looking for a social media agency in Davao City to manage and market your brand on Facebook, Instagram, Twitter, and more? Contact Coffeebot PH today!


Comments

Post a Comment

Popular posts from this blog

Privacy-First Marketing Strategies: A Guide for Business Owners

Image
In the digital realm, privacy isn’t just a buzzword—it’s a fundamental right. As a business owner seeking a digital marketing agency, understanding privacy-first strategies is crucial. Let’s demystify it in plain language: 1. The Privacy Landscape Data Regulations GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) are the gatekeepers. They demand transparency, consent, and user rights. 2. The Cookie Shift Goodbye, Third-Party Cookies Browsers are ditching third-party cookies due to privacy concerns. These cookies track users across sites—no wonder users feel spooked. Hello, First-Party Data Collect data directly from your audience (think website visits, sign-ups). First-party data is like a friendly handshake—it’s transparent and consensual. 3. Contextual Targeting: Smart and Safe What’s Contextual Targeting? Instead of stalking users individually, serve ads based on webpage context. If someone reads about hiking, show them hiking gear ads. Privacy-fir...
Read more

The Value of Keyword Research

Image
Keyword research helps us know the words and phrases people use to search for what your business offers. With this, you are able to create content around the terms your customers use. Local SEO services know how important it is to do this. Almost everyone is online, so to learn how to reach your customers is to know what words they use. You could surpass your competitors’ online performance when you utilise the right keywords. When you think of it that way, keyword research is at the heart of digital marketing. Here’s why it is important. 1. Keyword Research Helps Optimize Your Site Think about keyword matching for onsite optimization. This means matching every page of your website to a certain keyword you want to rank for on an SERP. But you have to also understand your customers’ purpose for searching. When you know what your customers’ search intent is, you can categorize your keywords and match them to each of your site’s internal pages. 2. Keyword Research Helps You ...
Read more

Web Design and Web Development Trends for 2018

Image
Web design and web development are the peanut butter and jelly of the internet. You can have either of the two, but having a good amount of both brings about totally delicious experience. On the internet, good web design is better with good web development and vice versa. Trends for both keep changing year after year, and it has been the job of website owners to make sure they keep up with the trend or risk missing out (i.e. lose website visitors). If there’s anything that modern web design and web development trends are telling us, it is that 2018 will be the year where we can finally play. No need to play Dua Lipa’s New Rules while you’re planning out your website, because there’ll be no need for rules. Without further ado, here are some interesting web development and web design trend predictions for 2018. Minimalism The internet is adapting the “less is more” adage quite literally. Minimalism in design and in pages is one of the ways that companies want to show their effic...
Read more