What Social Media Marketing Will be Like in 2018

Social media, whether we admit it or not, is becoming more and more of a necessity as it continues to rack up users around the globe. It’s a weird sphere that’s people-centric. Flexible enough to select content according to the preference of the user, and diverse enough to keep each person entertained while being in it.



Social media was designed to entertain. Its appeal attracts almost all people across genders, races and even age. This is why business owners have been investing more and more on the platform. But with algorithm updates being constantly released and consumer behaviour constantly changing, what can business owners expect from the realm of social media marketing this year?

1.    Businesses Are Going to Spend More

According to Forbes, businesses around the world are planning to increase their spending on social media marketing by 60%. This means that competition is about to get more intense as businesses will be more aggressive in their campaigns.

The sudden increase is, however, not surprising as the popularity of social media marketing continues to increase. Aside from that, Facebook, has also released a new algorithm update giving more focus to content posted by friends and families, all the while limiting the exposure of those from businesses and other agencies. The update was reportedly released partially to stop the spread of Fake News on the platform but is expected to severely impact the marketing strategy of businesses. More specifically, businesses are expected to advertise on Facebook more.

2.    Rise of Influencers

Influencer marketing has become one of the most effective ways for businesses to reach larger audience, especially for those who are targeting younger audience. And this new marketing method isn’t about to die down anytime soon. Its popularity is predicted to skyrocket especially with the recent social media updates that have been released.

3.    Emphasis on Value

Along with the compulsory limit on exposure is the increase in demand to create content with value to customers. This means that businesses must work harder and intensify social listening to be able to create content that will resonate with the people relevant to their business.

This should come on top of the usual social media tasks that need to be done like mindfulness in choosing the tools they use, constant monitoring of campaigns, and smart in utilization of every social media platform. In short, they will have to step up and work with the people who matter to them.

If there’s one thing that social media predictions tell us for this year, it is that business social media marketing will a tad bit more challenging for business. But it will not be a hopeless case. It is more of a call for businesses to be smarter and listen to their customers more to be able to reach them.
Of course, like other areas of digital marketing, social media marketing is not going to be like a walk in the park on a windy Sunday afternoon. It’s going to be more like a brisk walk in the park on a sunny sunny Monday and you’re late for work. Can be stressful, but if you have the right tools and good companion (digital marketers) who knows the way well, the trip can be a lot smoother and easier.

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