This Is Why You Should Advertise on Google

If you’re not convinced to make an investment to advertise on Google yet, let me tell you a short story to make a point.

A few years back when it was just only a couple days before college graduation, I wasn’t the typically optimistic millennial who was excited to start my career. What I did was Google “life for dummies” and “how to be an adult” because I didn’t feel prepared.Looking back on this experience made me realize how Google is man’s best friend (second best friend because dogs are still number one). It’s where you ask for directions, where you search for what medicine to buy, and occasionally, where you search for the meaning of life.

It’s where you go to find what you need.

This is also what makes Google one of entrepreneurs’ most ideal business partners. It helps them reach their target market using the search engine’s filter for who’s looking for what. Your next business decision should be Google ads. Here’s why.

Google is Multiplatform

You already know this. Google owns Youtube, Gmail, Google Play (the most popular app store), and not to mention a huge search engine. The company offers four kinds of ads: Search ads, display ads, video ads, and app ads. There are four different markets you can tap with that.

People who have specific needs will use the search engine and if you have a niche product or service, this is ideal for you. Potential customers will most likely use certain keywords that are related to your product.

Display ads, on the other hand, places ads on different networks of websites, instead of sticking with the search results. This is expanding your reach through different blogs and websites your target market is reading through, increasing your visibility.

Some people prefer going through videos to find what they need, or just find something fun to watch. Youtube is the 3rd most visited site in 2016. That’s why big brands like Dove and Netflix started to run video ads specific to Youtube.

If your company is a tech startup and you want to advertise a new software, app, or game, advertising through Google play gives you a big advantage. The good thing about app ads is you get to advertise your product in the actual place where you’re selling them: the app store.

Campaigns Are Highly Targeted

Google’s advertising platforms are sophisticated and gives you leeway to be very specific on where and when you advertise. It gives you an option to market your website or product/service for a given keyword, a specific location, a specific time in the day, and even a specific language. You get to choose if you advertise locally or globally.

You won’t need to worry about hitting or missing your audience here because you have direct control on who receives your brand messages. It makes it easier for you to have returns in investment. The best part is that you can discontinue your campaign the moment you’re not satisfied with the results (which is not likely).

Are you convinced? Hire a Google adwords service provider now to kickstart your campaign!

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